Graphi Design

- Design can also aid in selling a product or idea through effective visual communication.
- It is applied to products and elements of company identity like logos, colors, packaging, and text.
- Together these are defined as branding (see also advertising).
- Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity.
- Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.